Blueberry AI Helps Haier Innovation Design Center Build Intelligent Digital Asset Management:

To meet the challenges posed by business growth and global collaboration, Haier Design has introduced the Blueberry AI intelligent digital asset management platform. This AI-driven management model enables efficient integration and reuse of creative assets. The platform has not only significantly shortened the design cycle but also optimized cross-team collaboration processes, providing strong digital support for Haier Design in its global brand strategy.

Haier Innovation Design Center (Haier Design): Founded in 1994, Haier Design is China’s first enterprise industrial design center and one of the first national-level industrial design centers. Through industrial design innovation, Haier has been able to evolve from having no brand to developing a brand, from function optimization to function innovation, from being product-centered to user-centered, and from hardware design to brand experience design. These upgrades and iterations have significantly supported Haier’s strategic goals, such as brand creation, expanding internationally, and achieving globalization. Haier has transformed from a home appliance manufacturing company to a globally recognized provider of solutions for a better life.

The company fully supports Haier’s global innovation and expansion across its brands, including Fisher & Paykel, GE Appliances, Aqua, Candy, Casarte, Haier, Leader, and more, driving innovation and industry leadership. Its branches are widely distributed across Europe, the Americas, Japan, Australia, Korea, India, and other regions, with excellent and experienced design teams from various countries and regions. Haier has established a global localized design network.

Haier’s innovative design achievements have won more than 600 international design awards. The company has won the Ministry of Industry and Information Technology’s “China Excellent Industrial Design Grand Prize” in 2012, 2016, and 2018, making it the only company in the light industry sector to win, and the only company to win the "Gold Award Three-Year Consecutive Champion."

Challenges and Opportunities | Haier Design's Digital Exploration

As a key hub for Haier's global innovation, Haier Design faces new challenges amid rapidly growing business and complex global collaboration. These challenges are not only reflected in the high frequency of design demands but also in how to more efficiently manage and utilize the vast library of creative assets.

Pressure from Rapid Business Growth With the expanding business landscape of Haier's seven major brands, the design center needs to support full-process innovation, from product development to design optimization. Under the pressure of rapidly growing business demands, how to efficiently allocate design resources and shorten design cycles is a core issue that the design center needs to address.
Complexity of Global Collaboration As Haier's business expands across multiple countries and regions, the design center needs to coordinate creative collaboration across global branch teams. Localized needs, diverse cultural backgrounds, and cross-time-zone communication have made traditional collaboration models increasingly inefficient. Achieving seamless global design collaboration has become a key direction for digital transformation.
The Need for Creative Asset Management and Accumulation Haier Design has accumulated a vast amount of design materials and creative assets, ranging from concept sketches to final designs, covering a wide range of design fields. These assets are crucial resources for driving design innovation. However, traditional management methods have left many resources "dormant," preventing them from reaching their full potential. How to efficiently manage and continuously reuse creative assets is a central issue in the design center's digital transformation process.

Exploring Digital Solutions By introducing the Blueberry AI enterprise-level digital asset management platform, Haier Design is paving a new path for digital transformation. The platform deeply integrates advanced AI algorithms with a vast digital asset library, significantly improving asset reuse efficiency and cross-team collaboration capabilities. Driven by AI-optimized intelligent engines, each micro team can quickly access and efficiently utilize the digital assets they need, while maintaining the independence of their business lines. This flexible and efficient mechanism not only helps Haier Design maintain its flat management structure but also further unleashes the innovation potential of the teams.

Solution | Blueberry AI Customized Digital Asset Management System for Haier Design

1. Haier Design’s Intelligent Design Asset Library

Systematic Asset Integration

Blueberry AI provides Haier Design with a highly scalable, flexible, and efficient digital asset management solution. By centrally managing and systematically organizing digital assets, it helps the company optimize the storage and scheduling of design resources. The core functionality of the design asset platform is to integrate scattered design files into a unified resource library, ensuring that files can be stored, managed, and accessed efficiently. Through this platform, Haier Design’s teams can manage design resources from different sources, formats, and content types in a unified way, and classify them accurately based on different projects, product lines, or design stages, improving resource availability and collaboration efficiency.

AI-Powered Multi-Modal Search

With the help of AI technology, Blueberry AI has enabled Haier Design to achieve a qualitative leap in digital asset retrieval:

➤ Natural Language and Semantic Search: Users can precisely locate target files through fuzzy descriptions.

➤ Image and Video Search: Supports uploading similar content for matching, significantly reducing search time.

➤ Intelligent Recommendation Algorithm: Based on user behavior, the system actively recommends relevant resources, improving search efficiency.

This intelligent search mechanism makes resource retrieval faster, helping teams focus on core tasks, thereby overall improving work efficiency and innovation capabilities.

2. Haier Design’s Digital Asset Security Management

As a global Fortune 500 company and a leader in industrial design, Haier Design has stringent requirements for digital asset security management. How to ensure the security of vast design files and sensitive data, especially in the sharing process, is a core issue for Haier Design in its digital transformation. For large enterprises like Haier, digital assets not only represent the company’s operational achievements but also relate to brand value and market competitiveness. Therefore, strict file control, secure encryption, and detailed operation logs are essential measures to ensure the security of the company’s digital assets.

Operation Log Management

To improve management transparency, the Blueberry AI platform provides comprehensive operation log features. Every file access, modification, sharing, and download action is recorded to ensure traceability. This functionality helps Haier Design’s teams maintain control over file handling, especially in a collaborative environment, ensuring that every step can be reviewed. It enhances the security and compliance of file management.

External Vendor Permission Management

Blueberry AI provides Haier Design with a flexible external partner permission management function, allowing Haier Design’s teams to set different file access permissions for external collaborators based on actual needs. The platform allows for fine-grained control over access permissions, ensuring that partners can only access files relevant to their work. Meanwhile, the operation log feature helps administrators monitor external partners’ progress and activities, increasing project management transparency and overall efficiency.

Permission Control and File Classification Management

The Blueberry AI platform implements a refined permission management mechanism, helping Haier Design strengthen control over digital assets. The platform supports hierarchical permission allocation, allowing administrators to assign different access rights to users or teams based on project stages, departmental needs, and file content. Through this mechanism, Haier Design can effectively protect sensitive resources, ensure efficient and secure file management processes, reduce management complexity, and enhance overall operational efficiency.

3. Professional File Visualization Preview and Asset Management

Design File Preview

Blueberry AI provides Haier Design teams with powerful online file preview support, covering various mainstream file formats (such as CAD, STL, 3DM, OBJ, etc.). Users can operate and view files directly in their browsers without the need to install software. The platform supports functions like rotation, zooming, and decomposition, significantly improving design efficiency. In addition, support for over 100 professional file formats allows teams to provide real-time feedback and make adjustments, avoiding delays in cross-departmental communication.

Intelligent Asset Integration and Reuse

Through intelligent classification and tagging management, Blueberry AI helps Haier Design teams systematically organize design assets. Files are categorized by brand, product line, and design stage, making it easy to quickly search and reuse assets. Historical design resources are efficiently utilized in competitor analysis and solution reserves, reducing redundant work and further enhancing design innovation capabilities.

Real-Time Progress Management and Approval

The built-in dashboard feature allows Haier Design teams to track project progress in real time and efficiently complete file approvals and feedback. Designers can annotate and categorize files on the platform, ensuring that tasks at each stage are clear and defined, while simplifying the approval process. This significantly enhances overall collaboration efficiency.

Through Blueberry AI, Haier Design teams have achieved efficient previewing, integration, and sharing of design files, providing strong support for team collaboration and innovation.

4. Refined Project Management with Comprehensive Coverage of Digital Assets

The core of refined project management lies in the precise management of each digital asset. By combining project management perspectives, the project management process is broken down to the asset level, ensuring that each step is efficiently controlled.

User Side: Project Synchronization

The key to refined project management is the precise management of each digital asset. By integrating the project management perspective, the management process is broken down to the asset level, ensuring that each step is efficiently controlled. The solution provided by Blueberry AI for Haier Design allows project management to not only focus on progress and costs but also comprehensively track and optimize the utilization of digital assets.

Management Side: Efficiency and Cost Management

For Haier Design’s department, keeping the project progress and status synchronized is crucial. Through the integration of the Blueberry AI platform, Haier Design teams can real-time access the current status of the project, avoiding communication delays and information asymmetry. Whether it’s cross-department collaboration or internal team communication, the platform helps Haier Design teams ensure consistent information, reduce errors, and improve overall work efficiency.

Post-Integration, Real-Time Project Monitoring

By integrating project management tools, Haier Design’s team members can directly view various project files and progress in real-time on the platform, without the need to download additional software. This real-time monitoring feature enhances project progress transparency, ensures that all steps can proceed smoothly, and improves project management controllability, ensuring that projects are completed efficiently and on time.

Collaboration Results | Blueberry AI Helps Haier Design Fully Enhance Design Efficiency

By introducing the Blueberry AI intelligent digital asset management platform, Haier Design has achieved significant results in global collaboration and resource management. The platform’s AI-driven model has enabled the design center to efficiently integrate vast creative assets, significantly improving design efficiency and resource utilization.

➤ Improved Design Efficiency: The intelligent search and classification functions have significantly reduced the time spent searching for and reusing resources, allowing the design team to focus on creativity itself. Complex design processes have become more efficient due to the online preview and instant feedback features, resulting in a substantial reduction in the overall design cycle.

➤ Resource Integration and Reuse: Historical design assets are efficiently reused through systematic organization and intelligent classification. This has released more value in competitor analysis, solution reserves, and creative iteration, reducing redundant work.

➤ Optimized Global Collaboration: Refined permission management and cross-team sharing mechanisms have enabled Haier Design to achieve seamless coordination across multiple countries and time zones, significantly enhancing project delivery efficiency and team collaboration capabilities.

➤ Security and Transparency: Operation log tracking and permission allocation mechanisms effectively protect the company’s sensitive data, ensuring the security and compliance of digital assets.

Through these achievements, Haier Design has not only optimized its design processes but has also made creative assets a strategic resource for business development. Empowered by AI, the design center has successfully overcome the limitations of traditional management models, helping Haier Design maintain competitiveness in the global market and laying a solid foundation for future innovation and development.

About Haier Innovation Design Center

The Haier Innovation Design Center was established in the 1990s and is China’s first corporate industrial design center, as well as one of the first national-level industrial design centers. With a global perspective, the center has built an industrial design innovation system and boasts a multicultural design team covering various business areas. By combining design with brand strategy, the Haier Design Center has helped the company achieve business expansion from local to global, providing important support for brand innovation and market competitiveness.

About Blueberry AI

Blueberry AI is a leading platform focused on digital asset management and AI technology innovation, dedicated to providing customized and intelligent asset management solutions for businesses. By combining AI algorithms and digital management tools, Blueberry AI offers flexible management solutions tailored to the needs of different industries, helping businesses achieve more efficient and secure asset management in resource integration and digital transformation.

Blueberry AI Empowers Haier’s Innovation Design Center with Smart Digital Asset Management